American Crew Matte clay, 85g matte clay’s texturizing formula provides a workable medium hold and a silky matte finish that easily helps create quite a lot of hairstyles. Ideal for shorter to medium length hair. American Crew Matte clay is great for shorter to medium length hair. It offers workable hold with great texture whilst leaving the hair with a silky matte finish. American Crew Matte clay washes out easily and doesn’t leave the hair with greasy feeling and allows to create wide variety of long-lasting hairstyles. American Crew is synonymous with men’s salons world wide, with a range of hair care and styling products for each style. Matte clay is new to the line-up, and includes a pliable, medium hold, low shine finish for casual, relaxed styles. The soft cream texture applies easily during the hair, and will rinse out easily in water. To make use of, work a small scoop between your palms, and apply calmly to towel-dried hair. Apply from front to back to verify coverage down to the roots, then style as desired with a comb, or just your fingers for a more casual look. For a stronger hold, apply to dry hair.