Yes it’s brand battle time. Today we have two of the UK’s most popular matte hair products on the market to compare in a UK hair brands battle featuring the Toni & Guy Matte Paste VS Hairbond Distorter.
So who are these brands?
Toni & Guy
Toni & Guy are one of the biggest when it comes to worldwide hair salon chains. Originally founded by the two Mascolo brothers in London back in the 1960s, the Toni & Guy brand went international 25 years later. With such a huge amount of salons, now at nearly 500 worldwide, there was always a high demand for products, so they created the TIGI brand in the 80s. Building up fantastic salon distribution, Toni & Guy sold their TIGI brand for £296m to corporate Unilever who also own hundreds of brands and distribute all over the world, selling not only hair styling products but pizzas, chewing gum, ice cream, cleaning products and lots more. Left with a gap in the salons, created by the loss of TIGI, Tony & Guy branded products launched both in their own salons and on the high street in supermarkets and drug stores.
Hairbond United Kingdom
Hairbond is one of the UK’s most popular line of hair styling products for both men and women. Founded by Scott Michaels, a professional barber and hairdresser in 2008, the Hairbond products picked up award-winning reviews and the brand went viral online carrying thousands of celebrity endorsements and is today a must-have brand for barbershops and hair salons who are looking for a brand with quality products where there’s been no expense spared.
First up the Toni & Guy Matte Paste!
Toni & Guy Matte Paste
Nice design but unfortunately the packaging quality is on par with the TIGI Matte Seperation, they also warn you that packaging may vary. Would love to know why they have trouble with packaging consistency. 2/5
Even though it’s rather creamy and wet, it’s so sticky that it is quite tough to get in the hair. If you put it straight in you get dried clumps, if you apply to your hands for even distribution there’s loads of tug and pull because its just that sticky. 2/5
Wouldn’t say matte finish as it’s advertised as this glue-like product gives off quite the shine and dries out the hair. 1/5
Reminds me of glue you use as a kid and on the hands its like you’ve been playing with a pritt stick! 1/5
Resembling glue, this product is quite strong holding in a stiff kind of way 4/5
What They Say
“That handsome look doesn’t happen by accident. Whether you prefer a messy out-of-bed look or a polished style, our Men product range helps you create your look from the hair down. Inspired by backstage know-how, our Men range offers shampoos and styling products for all hair looks. Whatever time you get out of bed, TONI&GUY Workable Matte Paste allows you to style and re-style your hair throughout the day so you can keep refreshing your look. Giving texture with long-lasting hold, it’s the ideal product to create a rough textured look with a matte finish. Ready to style? Start with Deep Clean Shampoo to create the base, then work product between palms and apply to damp or dry hair and style as desired. Born in London from a devout love of fashion, TONI&GUY products are inspired by catwalk looks and are used backstage to create standout hair looks for London’s most exciting fashion designers. TONI&GUY celebrates individuality, empowering you to express your style through hair and fashion and to create your look from the hair down.”
Now lets see how Hairbond’s Distorter scores in comparrison!
Hairbond United Kingdom Distorter Professional Hair Clay
Amazing. This jar is super professional, it looks like it’s glass but it’s actually plastic. The lid screws off then you get to a resealable protective tab which keeps your product fresh. 5/5
From the scoop to the warming in the palms and the application through the hair, this hair clay is probably the smoothest I’ve ever tested. 5/5
Very matte finish, which really brings out texture if you have a textured hair cut. Leaves you looking like you just left the hair salon. 5/5
It is labelled as 3 notches out of 5 for hold, so this isn’t for those guys looking for super strength. Does just what it says on the tin or the plastic jar 5/5
5/5 full house!
“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.“
What They Say
“An elite, matte styling product that creates texture with a supple finish Hairbond Distorter Professional Hair Clay is an offers a flexible hold factor of 3 out of 5. Providing professional results on all hair types Distorter is particularly suited to thick, straight hair. Designed in the UK as an alternative to sub-standard high street styling products, Hairbond Distorter Professional Hair Clay is not just a commodity but a lifestyle essential, promising to deliver quality by maintaining the highest possible standards. Hairbond use top of the range product formulations and ingredients to create an authentic British solution for the ultimate men’s styling results.”
Toni & Guy Matte Paste VS Hairbond Distorter WINNER
Yes the Hairbond Distorter takes this one! Scoring an unbeatable 5/5 up against one of the most popular selling budget matte products ranking a disappointing overall 2/5.
Well done Hairbond Distorter!
Stay tuned for more brand battles coming soon!