Good day and welcome back to another UK hair brands brand battle. Today we have two of the UK’s most popular matte hair products on the market to compare in a brand battle featuring the Toni & Guy Matte Paste VS Hairbond Moulder.
So who are these brands?
Toni & Guy
Toni & Guy are one of the biggest when it comes to worldwide hair salon chains. Originally founded by the two Mascolo brothers in London back in the 1960s, the Toni & Guy brand went international 25 years later. With such a huge amount of salons, now at nearly 500 worldwide, there was always a high demand for products, so they created the TIGI brand in the 80s. Building up fantastic salon distribution, Toni & Guy sold their TIGI brand for £296m to corporate Unilever who also own hundreds of brands and distribute all over the world, selling not only hair styling products but pizzas, chewing gum, ice cream, cleaning products and lots more. Left with a gap in the salons, created by the loss of TIGI, Tony & Guy branded products launched both in their own salons and on the high street in supermarkets and drug stores.
Hairbond United Kingdom
Hairbond is one of the UK’s most popular line of hair styling products for both men and women. Founded by Scott Michaels, a professional barber and hairdresser in 2008, the Hairbond products picked up award-winning reviews and the brand went viral online carrying thousands of celebrity endorsements and is today a must-have brand for barbershops and hair salons who are looking for a brand with quality products where there’s been no expense spared.
First up the Toni & Guy Matte Paste!
Toni & Guy Matte Paste
Nice design but budget packaging, they also warn you that packaging may vary. Would love to know why they have trouble with consistancy. 2/5
Just what I was expecting. Even though it’s rather creamy and wet, it’s so sticky that it is quite tough to get in the hair. If you put it straight in you get clumps, if you apply to your hands for even distribution there’s loads of tug and pull. 2/5
Wouldnt say matte finish as this glue-like product gives off quite the shimmer. 1/5
Reminds me of glue you use as a kid and on the hands its like you’ve been playing with a pritt stick! 1/5
Resembling glue, this product is quite strong holding in a stiff kind of way 4/5
What They Say
That handsome look doesn’t happen by accident. Whether you prefer a messy out-of-bed look or a polished style, our Men product range helps you create your look from the hair down. Inspired by backstage know-how, our Men range offers shampoos and styling products for all hair looks. Whatever time you get out of bed, TONI&GUY Workable Matte Paste allows you to style and re-style your hair throughout the day so you can keep refreshing your look. Giving texture with long-lasting hold, it’s the ideal product to create a rough textured look with a matte finish. Ready to style? Start with Deep Clean Shampoo to create the base, then work product between palms and apply to damp or dry hair and style as desired. Born in London from a devout love of fashion, TONI&GUY products are inspired by catwalk looks and are used backstage to create standout hair looks for London’s most exciting fashion designers. TONI&GUY celebrates individuality, empowering you to express your style through hair and fashion and to create your look from the hair down.
Now lets see how Hairbond’s Moulder scores!
Hairbond United Kingdom Moulder Professional Hair Shaper
These look really classy They look glass but are in fact made out of plastic. They just look so good. The stuff inside has to be good if they’ve gone to these lengths to package it like this. 5/5
I found this super easy to apply. Works great in both the roots for volume as well as when you completely cover the strands. 4/5
Super natural! Usually with waxes you can get a greasy look if you over do the styling. With this you can keep putting more in and it just seems to vanish yet you get the expected extra hold. Fantastic! 5/5
As a matte wax, I expected this stuff to be thick and gunky. But instead, I was pleasantly surprised. It’s in fact more like a harder cream to begin with. You just scoop the smallest amount and rub palms together whilst generating some hand heat and it disappears right in front of your eyes. 4/5
Great hold. It says 4/5 on their hold scale. I found this worked out about right for me. Not too strong making the hair look unnatural, but you get the benefits of it lasting all day. 4/5
4.5/5. Near perfect.
“Perfection is not attainable, but if we chase perfection we can catch excellence.”
What They Say
“Hairbond’s Moulder Professional Hair Shaper is a unique, innovative styling product that creates separations with a matte finish. It’s strong flexible hold gives immediate grab and high-density texture while thickening hair’s appearance.
This product will give you the effect of wax but without the shiny, greasy look. Hairbond’s Moulder Professional Hair Shaper is intended to deliver Hairbond’s promise of quality by maintaining the highest possible standards, using top of the range product formulations and ingredients to create an authentic British solution for the ultimate Men’s styling results. Also available in 50 ml.”
Toni & Guy Matte Paste VS Hairbond Moulder WINNER
The Moulder is a large 100ml or 3.4oz but it does also come in a 50ml size you may find not far away from the price point of the Toni & Guy alternative.
I hope you enjoyed this brand battle, stay tuned for more!